A successful legal business development plan – whether for a solo practitioner, a legal practice group, a global law firm, a regional mid-size law firm, a senior level partner seeking to grow a 7 figure book of business into an 8 figure book of business – or anyone else who practices law – can be outlined on a single sheet of paper.
And it would look like this:
- Focus on sales. The most direct avenue from you to your prospective client – is the best avenue to take
- Focus on expanding the number of prospective clients you are selling to every day
- Identify and contact new prospective clients every day
- Work on advancing the ball with each prospective client on a daily basis
- Review your lead list every day, update it, and begin selling again the next day
- Be flexible when pricing your services
- Offer services that meet the commercial needs of clients. Update your service offer to meet the market
- Be persistent, patient – and over time, your practice and income will grow beyond your expectations
Pingback: John Grimley: Your Legal Business Development Plan Should Fit on a Single Sheet of Paper